Energy drinks have become popular for their ability to give a quick burst of energy. This has made them popular for truck drivers looking to stay awake on long hauls, Kinesiology students who need to work through the night, dentist office staff working the later hours to get caught up on paperwork, and athletes who need an extra bit of energy.
Red Bull is one of the original energy drinks to be released in the western market. An Austrian business man encountered a similar drink on his trips to Thailand and found that it was an excellent cure for jet lag. He acquired the rights to the product and began marketing it as Red Bull in Europe and then latter in North America and throughout the world. Red Bull established itself as a favorite beverage in the underground club scene as people sought a way to keep on their feet through long nights of dancing. Eventually, Red Bull became a mainstream success and it is now easily found in corner stores, grocery stores, and vending machines around the world. You will even find caterers offering the beverage as an option alongside soft drinks, wines, and spirits.
Following the success of Red Bull, dozens, if not hundreds, of other energy drinks have come to the market. These drinks have sought to capture the market of young people looking for an alternative to coffee to get their jolt of caffeine. You can now find several brands of energy drinks with names like Monster, Full Throttle, and Rockstar that are aimed at teenagers and young adults. In the 21st century energy drinks have become a huge business success.
Energy drinks, however, can have significantly more caffeine than coffee or cola, which has raised health concerns from many advocates. Many of these energy drinks feature warnings about the maximum number of beverages that should be consumed within 24 hours, but that doesn't mean that people will necessarily follow these warnings. High levels of caffeine can cause anxiety, tremors, and even heart problems. Furthermore, caffeine is highly addictive which means that a teenager who starts drinking energy drinks may still be throwing back three or four cans of them twenty years later.
On top of the caffeine, many energy drinks provide a huge number of calories in the form of sugar and high fructose corn syrup. These products, when consumed heavily, can contribute to a variety of conditions including diabetes, heart disease, and obesity.
If you're a working the night shift or a student staying up to study, you may want to consider the long-term consequences of energy drinks.